#TIA – Frankly, we’d neither noticed nor cared. One just hopes the Gershwins don’t get priced out of the market.
Popular music is shrinking. From 2013 to 2018, the average song on the Billboard Hot 100 fell from 3 minutes and 50 seconds to about 3 minutes and 30 seconds. Six percent of hit songs were 2 minutes 30 seconds or shorter in 2018, up from just 1% five years before.
Take Kendrick Lamar. One of the world’s most popular musicians right now.
Read more at Quartz