Why MoviePass is the future — even if it doesn’t survive

On May 2, echoing the cries of a weary nation, Gizmodo ran an article titled “At This Point, MoviePass Is Just Messing with Us.”

It was a response to the many changes that MoviePass had made to its service in the past year, and particularly in late spring, when the subscription service altered its offerings from a movie-per-day plan to four per month and an “extended trial subscription” to iHeartRadio, a thing nobody seemed to have asked for.

The company quickly reinstated its standard plan in early May, with CEO Mitch Lowe claiming that “we never planned to abandon the flagship product that everybody loves,” and that the short-term change was a promotional tool. MoviePass users sighed with relief, but also a bit of trepidation.

Read more at Vox