The White Instagram Influencers Pretending to Be Black: ‘My Style Is My Own’

#TIA – Some of today’s cultural phenomena are beyond explanation. This is one of Instagram’s.

At first glance, Emma Hallberg’s Instagram page looks like that of any other young, pretty social-media influencer of a certain age. Most of her photos are selfies, and nearly all of them see Hallberg pouting provocatively at the camera. In one photo, Hallberg poses in a neon green bodycon dress—her curvy figure, tan skin, and long, straight dark hair clearly the focus. “Neon colors always makes [sic] you look summer tanned,” the caption reads. In another photo, Hallberg crouches in front of a mirror, decked out in in a tube top, jeans, and thigh-high boots from Cardi B-endorsed clothing line Fashion Nova. Her caption, fittingly, seems to have been ripped straight from the Bronx rapper’s own Instagram page: “I could buy designer but this @fashionnova fit !”

There’s just one catch: Hallberg, despite Instagram evidence to the contrary, is white.

Read more at The Daily Beast