The Inside Story of Wawa, the Beloved $10 Billion Convenience Store Chain Taking Over the East Coast

Gas pump

In February, a few days after the Philadelphia Eagles had won their first Super Bowl, a suburban convenience store celebrated. Hard.

The early-morning event nominally marked the reopening of the renovated store–a squat, tan outpost on a busy road–but it also doubled as an outpouring of football frenzy. Green-and-white noisemakers rattled. Eagles cheers punctuated the formal remarks. The mayor spoke, backed by rows of potato chips, while rush-hour commuters darted in for coffee and breakfast sandwiches. A towering goose mascot helped cut a big red ribbon.

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