The Dwarf, the Prince, and the Diamond in the Mountain An unlikely fable, in which Birkenstocks become cool and double sales overnight.
#TIA – We still like the style of Birkenstocks. Mink-lined ones not so much.
“The city of Görlitz in eastern Germany is three hours from Berlin and two minutes from Poland. Miraculously, Görlitz was not bombed during the Second World War, and even more miraculously, its architectural treasures — Gothic, Baroque, rococo — were merely allowed to rot during the Communist era. Nothing was torn down. As a result, whole streets resemble a movie set, ideal for a colorful Saxon fairy tale (like Wes Anderson’s The Grand Budapest Hotel, which was shot here) or a bleak Cold War thriller.
In June, I traveled to this corner of Germany with the photographer Juergen Teller to cover a company whose long history has been similarly marked by accident and fortune. For Görlitz is where a high percentage of Birkenstock’s cork-and-leather sandals are made; the company is headquartered near Bonn, and the family that has owned the business since 1774 lives mostly outside Germany.”
Read more at The Cut