People are joining the gig economy because of a powerful myth
The gig economy is growing, fast, with nearly 7 million people projected to be working in it in the US by the end of this year, up 26% from 2017. That’s according to estimates from Intuit that were cited in Mary Meeker’s latest Internet Trends report.
The top reason these workers are enlisting is independence. Seventy-one percent of US gig workers say they “always wanted to be their own boss,” according to a survey Intuit conducted in November 2017, and cited in Meeker’s report. A full 91% say a benefit of gig work is the ability to control their own schedule.
It’s the single biggest myth about the gig economy.
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