‘It’s become a gold rush’: Inside the race to create smart shoes, custom razors and high-tech devices for the over-65 crowd

#TIA – It was about time for the older generations to be discovered by big business. This story scratches the surface of the gold rush.

“Executives at Gillette have for decades defined shaving as a rite of passage.

The company famously mails out free razors — with “welcome to manhood” cards — to millions of men a year on their 18th birthdays. Its ads focus on the experience passing from father to son (sometimes with the help of famous faces like quarterbacks Archie and Eli Manning).

But in recent years, executives have begun to see another milestone emerge in their customers’ lives: the moment when sons begin shaving their aging fathers.”

Read more at The Washington Post