How WeWork became the most hyped startup in the world
On a Thursday morning in March, a group of young professionals file through the security gates of a co-working space in Moorgate, tapping their membership cards as they enter. Receptionists greet them cheerily, sometimes by name, welcoming them into a large, wood-floored communal lounge. A mural on the back wall, painted pink and peach and blue, proclaims: “Make It Happen!”
The space belongs to WeWork, a US company that provides shared workspaces and offices to startups, freelancers and, increasingly, global corporations. WeWork’s model is simple: it takes on large commercial leases, does the space up in its signature style of hip decor and prosecco on tap, then rents it out in smaller chunks and on shorter terms.
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