#TIA – Whether Pro Publica deserves being considered the watchdog for big technology remains to be seen, but something did.
Facebook is a political battleground where Russian operatives work to influence elections, fake news runs rampant, and political hopefuls use ad targeting to reach swing voters. We have no idea what goes on inside Facebook’s insidious black box algorithm, which controls the all-powerful News Feed. Are politicians playing by the rules? Can we trust Facebook to police them? Do we really have any choice?
One emerging way to hold tech companies like Facebook accountable is to use similar technology to figuratively poke at that black box, gathering data and testing hypotheses about what might be going on inside, almost like early astronomers studying the solar system.