How chyrons took on a life of their own
#TIA – By any other name or pronunciation, chyrons (kai-rashns) are just one more irritating legacy of cable news.
“They’ve become a facet of almost every news broadcast, as familiar as the anchor sitting behind a desk. Within moments of the start of a newscast or panel discussion, the info-billboards on the lower third of the TV screen begin their silent unfurling:
• “German ambassador to U.S. responds to Trump’s NATO summit slams,” reads the headline on CNN.
• “With friends like these: Trump remarks irk some NATO members,” says the banner on Fox News at almost the same time.
• “Retired U.S. general: Putin is ‘happiest guy on the planet’ after Trump’s comments,” the caption beneath MSNBC’s talking heads declares a moment or two later.
Read more at the Washington Post