How Amazon Is Using Whole Foods in a Bid for Total Retail Domination

At 9 a.m. on June 16, 2017, Whole Foods employees packed into the main level of the company’s Austin headquarters. Only an hour earlier Amazon had announced that it was acquiring the high-end natural grocer, and the corporate staffers were as shocked as the rest of the public. Amazon had been militant about leaks during the seven weeks that the two companies had been in negotiations, and the vast majority of those working inside the building had been unaware that the deal was afoot.

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