Gwyneth Paltrow is becoming the Oprah of wellness 2.0


#TIA – They say that Gwynth Paltrow is elbowing out Oprah Winfrey as the queen of wellness. We really don’t care, but that’s what they say.

Before we had Goop, we had Oprah.

Decades before Gwyneth Paltrow was drawing both ire and adoration for her pivot from mainstream movie star to woo-woo lifestyle guru—advising readers how to live optimally by cooking “clean” meals in luscious turtleneck sweaters, Instagramming the last novel she read, or giving a platform to “experts” who advise on everything from chakra cleansing to postnatal care on her lifestyle site Goop—Oprah Winfrey was on TV, guiding viewers to “remember their spirits” and “live their best lives,” making celebrities and bestselling authors of people like Dr.Phil, personal chef Rosie Daley, and spiritual guide Eckhart Tolle in the process.

Read more at Quartz