As a new book of his posters comes to the UK, we talk to the designer responsible for some of visual culture’s most unforgettable signatures.
Now 89, Milton Glaser is one of the foremost graphic designers in the United States, best known for his iconic series “I love NY”. Throughout his illustrious career, which includes solo exhibitions at the Museum of Modern Art and the Pompidou Centre among others, Glaser has elevated graphic design to an artform all its own.
And yet, of course, it’s not an art at all. “Design is one activity, art is another, and they have different objectives,” he explains from his office in New York. “Design is purposeful and intends to accomplish a goal, which is premeditated and defined at the beginning [whereas] what art does is guide you towards avoiding premeditation. It illuminates what is real and what is not real.” Continued at Another Mag