Experts agree: We’re in the midst of a paradigm shift in women’s trousers


#TIA – The shape to come of women’s trousers is all the rage where fashion reigns. 

“Richard Hayne, the CEO of Urban Outfitters, is excited. For the past year, shoppers at the American high street fashion brand’s stores have been steadily increasing. At first it was a trickle, but in the last few months, it has become a deluge.

There are a few reasons for the rush of customers, including a healthy US economy and rising consumer confidence (paywall) that has Americans happily spending. But for several months now, on earnings calls with investors, Hayne has been highlighting another important contributor to Urban Outfitters’ recent success.”

Read more at Quartz