Do Avatars Make the Perfect Influencers?


#TIA – This may be old hat to you but we had no idea that Lil Miquela and Shudu had made their appearance.

“Nineteen-year-old Miquela, with her blunt-cut bangs, light freckles, and penchant for messy double buns, has all the hallmarks of an Instagram influencer. There’s her cool factor (see the Brazilian-American Angeleno skateboarding), her music cred (her debut single, “Not Mine,” hit the viral chart on Spotify), her social activism (she supports Black Lives Matter), and her seriously good taste in fashion (think Proenza Schouler, Balmain, and Alexander Wang). She’s done photo shoots for V Magazine and Highsnobiety, and Prada enlisted her to help promote its fall 2018 show in Milan, where she wore the same bright orange coat Gigi Hadid had on. It wasn’t the first run-in for these two: Hadid tweeted at Miquela last fall, “Hey gurrrrl, you’re too major for comprehension.” Miquela has more than one million followers, and her Instagram feed is full of her chic friends; she’s eating pasta with Margaret Zhang in one snap, resting her head on Giovanna Battaglia Engelbert’s shoulder in another. And yes, she’s just like us, eye-rolling at the most mundane chores, like doing laundry or packing for a flight to New York.”

Read more at Elle